Not all Brands are Created Equal

Published by Karie Millspaugh on July 15, 2018July 15, 2018

Not all Brands are Created Equal

As I explained the difference of personal branding and traditional branding to my newest client I realized that it would benefit my audience greatly if I expanded on this topic in an article.

About 3 years ago I was looking over images and fonts from a marketing assistant that was assisting me with re-branding my website and online marketing.

I started to feel offended as I looked at one image after another that didn’t seem to feel like me at all. No matter how hard I tried, she kept missing the mark. Either I wasn’t communicating well with what I wanted or she was limited on resources to create what I was suggesting.

Either way, I thought to myself, why am I taking this so personally? Then I reminded myself that this IS personal, it’s my PERSONAL BRAND.

The major difference between Traditional Branding and Personal Branding is that it really IS personal.

A traditional business brand will pick fonts and colors that may reflect what they are selling. When you are a brick and mortar business or corporation, there isn’t much room for personal opinion.

You want your logo and brand to be attractive to your everyday buyer. It needs to be simple and effective so your customer clicks the ‘buy now’ button and goes on with their day. Most likely with this type of traditional branding, your customer will never meet the owner. Nor do they usually care who the owner is. They see your product and it meets a need, and the transaction is complete.

Now, with personal branding, we have a few more obstacles to overcome before anyone buys. For example, you are selling YOU first in most cases. Perhaps you are an author, a coach, a public speaker or consultant and you want people to get to the “know, like and trust factor” quickly.

The best way to start a business relationship is to put your true vibe out there. Your vibe will attract your tribe. This allows your ideal client or customer to decide quickly if they resonate with you. If they feel your energy and like what they see they will start to follow you, subscribe to your blog, buy your books and want to learn from you.

That is when the relationship starts to unfold and you get to the trust factor quickly. Some take a little longer to build trust with you and others jump right in. Be patient, the relationship building process is always worth it. Good things take time is a statement we’ve all heard.

Let me simplify this even further, if you’re a strawberry flavored popsicle and I’m in the mood for orange, you will never win me over. Do you change yourself into an orange popsicle or do you stay in your authentic self and stay strawberry flavored?

Seems silly to create such a simple scenario but that’s what a lot of us are doing online these days. Copying or putting on a mask to try to BE like someone else’s personal brand because you think it will make you more successful and I’m sorry to say that it doesn’t work that way.

Stay in your true vibe and attract your ideal opportunities with authenticity. When I ask my clients, why they hired me, it wasn’t just for the job that I do as they can find a publicist and marketing agent anywhere these days, most of them state, ” I fell in love with your energy”.

Its all about the VIBE my friends…

When I create my clients branding, I want it to be saturated in their personality.

I always say if your marketing and branding is solid, then closing sales will be a lot easier. My closing ratio is pretty solid because by the time I have someone on a consultation call they already know what I do and how I do it. At that stage I’m just an order taker… and I want my clients to receive that same ease and flow with their business as well.

So go out there and show off your personal side and saturate it on the internet with our SEO strategies. Show us your favorite colors, fonts that make you feel bold and quality images of yourself in your natural environment.

Let your TRUE light be seen and shine it before everyone!

Business gets to be FUN and it all starts with showing your true self.

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